Privacy Policy

Last updated: February 16, 2026

Welcome to GuideMe (“we”, “us”, “our”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit https://guideme.ma (the “Website”) and when you use our WhatsApp-based services (the “Service”).

If you have questions, contact us at [email protected].

1) Who we are (Data Controller)

GuideMe

GuideMe, Alhambra Asilah 90050

Email: [email protected]

2) Information we collect

A) Information you provide to us

We may collect information you choose to share, such as:

Contact details (name, email) when you contact us via forms or email
WhatsApp content you send us (messages, voice notes, images, attachments)
Trip-related information (cities, dates, preferences, budget) if you provide it
Support requests and any information included in your messages

B) Information collected automatically on the Website

When you use the Website, we may collect:

Device and usage data (IP address, browser type, pages visited, time spent, referring pages)
Cookies / similar technologies (see Section 9)

C) Information from third parties (WhatsApp / Meta)

If you contact us through WhatsApp, we may receive data such as:

Your phone number, message timestamps, delivery status, and message metadata We do not control WhatsApp/Meta’s processing. Please review their privacy policies for more details.

3) How we use your information

We use your information to:

Provide and operate the Service (answers, recommendations, translations, local guidance)
Respond to your requests and provide support
Improve the Service (quality, reliability, safety, and user experience)
Maintain security, prevent abuse/spam, and troubleshoot issues
Send service-related communications (important updates, security notices)
Send marketing communications only if you opt in (you can unsubscribe anytime)
Comply with legal obligations and enforce our terms

4) Legal bases (for EU/EEA/UK users where applicable)

Where GDPR/UK GDPR applies, we process personal data under:

Performance of a contract (to provide the Service you request)
Legitimate interests (to secure, improve, and manage the Service)
Consent (for marketing communications/cookies where required)
Legal obligation (when required by law)

5) How we share your information

We may share information with trusted third parties only as needed to operate the Service, such as:

Website hosting and technical providers
Email delivery / communications provider (Brevo) for contact form delivery and email communications
WhatsApp / Meta (as part of providing communication via WhatsApp)
Analytics and security providers (to improve performance and prevent abuse)
Authorities or legal parties if required by law or to protect rights, safety, and security
Business transfers (merger, acquisition, or asset sale)

We do not sell your personal data.

6) International data transfers

Some providers may process data outside your country. Where applicable, we use reasonable safeguards to protect data during international transfers (for example, contractual protections).

7) WhatsApp message storage and retention

We store WhatsApp messages to:

Improve the Service (better answers, better travel guidance, quality and safety improvements)
Maintain continuity of support and troubleshoot issues
Train internal patterns and reduce repeated questions (where possible)

Retention: We keep messages and related data only for as long as reasonably necessary for the purposes above, then delete or anonymize them when no longer needed, unless a longer period is required by law or to resolve disputes and enforce agreements.

Important: Please avoid sending highly sensitive information through WhatsApp.

8) Security

We use reasonable administrative, technical, and organizational measures to protect your data. However, no method of transmission or storage is 100% secure.

9) Cookies and tracking

We may use cookies to:

Make the Website function properly
Understand usage and improve performance
Remember preferences

You can control cookies through your browser settings. Where required, we request consent for non-essential cookies.

10) Your rights and choices

Depending on your location, you may have rights to:

Access your personal data
Correct inaccurate data
Request deletion
Object to or restrict processing
Request data portability
Withdraw consent (where processing is based on consent)

To exercise these rights, email [email protected].

Marketing emails: You can unsubscribe anytime via the link in our emails.

11) Children’s privacy

Our Website and Service are not intended for children under 16. We do not knowingly collect data from children. If you believe a child has provided data, contact us and we will take steps to delete it.

12) Third-party links

Our Website may link to third-party sites/services (maps, booking sites, etc.). We are not responsible for their privacy practices.

13) Changes to this policy

We may update this Privacy Policy from time to time. We will update the “Last updated” date and may provide additional notice when appropriate.

14) Contact us

For privacy questions or requests: